What Is Data Management Platform, How It Works and Why You Really Need It in Your Business

The era of Digital Marketing

What is a DMP

DMP vs Data Warehouse

How DMP collects such data

Once DMP got the data

Creating a User Profile

Where that info comes from? Maybe Machine learning? — Of course!

How to place a tracker on the website

How does it help us in a business?

Analytics

Segments

What are the big DMP players

  • V12 Data
  • Lotame
  • Adobe Audience Manager
  • MediaMath TerminalOne Marketing OS™
  • Oracle BlueKai
  • Salesforce DMP
  • Signal
  • SAS/ACCESS® 9.4 Interface to PC Files
  • Google Audience Center
  • Nielsen DMP

Are there any open source DMPs

  • Matomo (formerly Piwik)
  • Snowplow

Conclusions

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Igor Izraylevych

Igor Izraylevych

Co-founder and CEO of S-PRO, Entrepreneur, Advisor & Expert in Mobility & IT Strategy. Custom solutions for enterprise and startups http://s-pro.io/